Category: marketing Episodes

Most recent episodes from podcasts in the marketing category.

Back to category podcasts

Showing 61-70 of 177

Copywriting 101, Part 2 Old Masters Series thumbnail

Copywriters Podcast

Copywriting 101, Part 2 Old Masters Series

30 Mar 2026

Mastering copywriting fundamentals like John Caples' principles involves crafting self-interest-driven headlines with tangible benefits, aligning features to clear advantages, using inclusive language, systematic testing, action-oriented CTAs, customer-centric messaging, and prioritizing conversions over creativity through testimonials and proven results.

Open episode

Showing 61-70 of 177