More Avenue9 AI Marketing episodes

AI Systems and the Human Side of Tech with Christian Hammer thumbnail

AI Systems and the Human Side of Tech with Christian Hammer

Published 5 Jan 2026

Duration: 1984

The podcast Discusses the intersection of AI and business, highlighting the need to balance technology with human oversight, and emphasizes the importance of a human-first approach to AI adoption and implementation.

Episode Description

Send us a text What happens when a technologist, artist, and optimist walks into an AI podcast? You get Christian Hammer, CEO of Ngentix, a longtime t...

Overview

The podcast explores the relationship between humanity and technology, focusing on the role of AI in enhancing rather than replacing human abilities. It addresses concerns about trusting AI due to its lack of transparency and reliability, with large language models described as "clever but unpredictable." The discussion presents Engentix as a potential solution, using ontology to improve interoperability between business systems and increase the accuracy of automation processes.

The episode emphasizes the importance of maintaining a human-first approach in areas like marketing, ensuring AI-generated content aligns with brand voice and strategy. It also examines AI's applications in business automation, such as financial reconciliation, while acknowledging current AI limitations in comprehension and contextual understanding. Although generative AI shows promise in fields like customer service and creative tasks, it is recommended as a collaborative tool rather than a substitute for human judgment. The conversation also touches on AI's future impact on employment, advocating for cautious optimism in its development and adoption.

Recent Episodes of Avenue9 AI Marketing

30 Mar 2026 The Pre AI Layers in Marketing with Carmela Fortin

Focus on foundational preparation, non-technical factors like team readiness and cultural adaptation, and balancing AI with human oversight to implement practical, intent-driven marketing strategies that align with customer needs and avoid overreliance on unstructured data or distractions.

23 Mar 2026 Authenticity In The Age of AI with Rachel Minion

Recommended: Your audience and market is still human. Respect the interactions you have with them.

The tension between authentic human connection and AI-driven automation in marketing is explored, emphasizing ethical risks, the need for intentional AI integration, and balancing technological efficiency with genuine relationships to foster meaningful conversions and sustainable business practices.

16 Mar 2026 Superintelligence with Craig Kaplan

AI's evolution spans symbolic reasoning, machine learning, and autonomous agents, raising existential risks from superintelligence (ASI) while highlighting the need for ethical frameworks, decentralized governance, and global cooperation to align AI with human values and prevent catastrophic outcomes.

9 Mar 2026 AI for Solopreneurs with Raj Singh

Technological advancements have democratized entrepreneurship, enabling individuals to launch businesses with minimal resources, but also raising concerns about AI autonomy, data privacy, and the future of work.

2 Mar 2026 Being Featured in AI Results with Brett Farmiloe

The future of journalism and PR is shifting towards AI-assisted, human-centric approaches, where technology enhances efficiency but human expertise remains crucial for originality and authenticity.

More Avenue9 AI Marketing episodes