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Selling SDKs in the era of many Claudes (Interview) thumbnail

Selling SDKs in the era of many Claudes (Interview)

Published 19 Feb 2026

Duration: 1:50:11

A software company's development and business strategy, specifically TL Draw's whiteboard tool and SDK, are examined in a podcast discussion covering technical challenges and business innovations.

Episode Description

Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he's built selling SDKs that help others build very good...

Overview

The podcast delves into the creation and business approach of TL Draw, a high-performance whiteboard tool and its accompanying SDK, focusing on key areas such as web canvas performance, SDK development, and the broader whiteboard ecosystem. It addresses the challenges of managing a software company in today's tech environment, including internal communication and alignment issues, the increasing reliance on internal tooling, and the integration of AI into product development. The discussion also covers open source licensing, community involvement, the use of automation in development, and the management of technical debt and product backlogs. Additionally, it examines the rising significance of agentic software and AI integration within canvas-based tools, as well as the evolving dynamics of SDK-based business models in comparison to traditional SaaS approaches. The conversation further explores performance optimization strategies, the trade-off between development speed and detail, and the potential of AI agents to improve collaboration and productivity in real-time whiteboard settings.

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