More Avenue9 AI Marketing episodes
Published 2 Mar 2026
Duration: 1518
The future of journalism and PR is shifting towards AI-assisted, human-centric approaches, where technology enhances efficiency but human expertise remains crucial for originality and authenticity.
Send a text In this episode of The Human-First AI Marketing Podcast, Mike Montague sits down with Brett Farmiloe, CEO of Featured.com and Help a Repor...
The discussion examines the evolving dynamics of journalism and public relations in 2026, emphasizing challenges such as journalists diversifying income sources and the shift from reactive to proactive PR strategies. AI is positioned as a pivotal tool in modern PR, with applications including AI-driven media matching, predictive analytics to identify strategic opportunities, and AI-generated responses to enhance efficiency. Platforms like Feature.com are highlighted as solutions that assist users, such as small business owners, by streamlining access to media opportunities and boosting visibility. However, the conversation underscores the necessity of balancing AI capabilities with human expertise, as journalists increasingly prioritize original, authentic content over generic AI outputs.
Looking ahead, the role of AI in revitalizing local news and coexisting with traditional media is explored, alongside growing demand for human-curated, niche content. While AI is expected to manage routine tasks, human input remains essential for credibility, depth, and personalized storytelling. The future is anticipated to lean toward AI-assisted, human-centric journalism, where technology supports but does not replace the nuanced, creative aspects of storytelling and content creation.
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