More The Game with Alex Hormozi episodes
Published 12 Mar 2026
Duration: 07:13
A Sydney catering business with $2.8 million in annual revenue and 40% net profit margin faces seasonality, but remains profitable year-round with a focus on organic and paid marketing strategies.
Join Alex Hormozi Live At The Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegasHow do you double revenue without reinventing your bus...
The podcast discusses a premium catering business in Sydney, which generates approximately $2.8 million annually with a 40% net profit margin, aiming to reach $8 million in two years. The business is highly seasonal, with 65% of revenue concentrated between September and February, driven by weddings, birthdays, and corporate events, while March to August sees lower demand but remains profitable due to strong gross margins. Seasonality is a common industry challenge, similar to other seasonal services like lawn care or retail, but the business manages it through predictable patterns rather than unpredictable losses.
The companys marketing strategy relies heavily on organic SEO (50%) and Google Ads (40%), with limited use of Meta platforms for brand awareness. Private clients contribute higher lifetime value (LTV) but lower per-event profitability, while corporate catering is explored as a separate, year-round revenue stream. Growth is constrained by limited capacity during peak seasons, but opportunities include scaling operations, increasing ad spend, and leveraging the 12:1 LTV ratio to justify higher marketing investments. The business emphasizes that seasonality is a manageable, predictable feature rather than a risk, allowing for strategic planning and scaling.
The podcast highlights the importance of focusing on high-impact strategies, such as doubling PPC efforts and improving Meta ad performance, while ignoring distractions like addressing off-season challenges, which are already profitable. The speaker stresses the value of accepting industry norms and prioritizing growth through proven methods, using the theory of constraints to avoid overcomplicating the business model. The predictable revenue cycle is framed as a strength, enabling the business to outperform competitors by staying focused on scalable, effective strategies.
14 May 2026 Stop Waiting for Clarity | Ep 970
Financial independence is achieved through strategic saving, skill development, capacity building, and proactive preparation, emphasizing incremental action, network growth, and seizing opportunities with foundational skills.
12 May 2026 Solving 6 Scaling Problems | Ep 969
Scaling businesses demands strategic trade-offs, prioritizing long-term vision over short-term gains, managing distractions, investing in talent, addressing operational constraints, and aligning growth goals with personal priorities through focused execution and recurring revenue models.
5 May 2026 The 5 Things I Look For Before Starting Any Business | Ep 967
Revenue retention drives business success by distinguishing sticky (recurring revenue) from non-sticky models, focusing on metrics like logo and revenue retention, addressing key churn periods, and prioritizing long-term growth through customer retention, high margins, and competitive moats in high-retention sectors like subscriptions.
28 Apr 2026 How My $250 Million Portfolio Actually Makes Money | Ep 965
A free business education platform attracts an audience through content, converts them via subscriptions and sales, generates revenue from high-value advisory services, real estate, and venture capital, then reinvests profits into scalable offerings like AI-driven consulting, membership networks, and ecosystem expansions to create a self-sustaining network for small businesses.
23 Apr 2026 Before You Run Ads, Fix This One Thing First | Ep 964
A 14-year digital platform with $250M in revenue and 22 million users evolved from real estate flipping to a coaching model, addressing scaling challenges via a COO, focusing on local market dominance, content-driven growth, tiered pricing, high-value multi-day events, and client retention through value-added offers over price competition.