Published 18 Mar 2026
Duration: 5960
A blend of economic resilience through small businesses and American innovation, sauna industry insights, wellness practices, and personal journeys of overcoming adversity, entrepreneurship, and balancing ambition with community and family.
>Join Jocko Underground<Three men, Sam, Joe, and Steve, from different backgrounds come together to build a company from scratchthrough risk, setbacks...
The podcast delves into the intersection of economic power and American influence, emphasizing the role of small businesses and individual determination in driving the U.S. economy. It highlights Symmetry Sauna, a company co-founded by Joe Cruz, Sam Rogers, and Steve Seymour, which focuses on high-quality, custom sauna designs that combine aesthetic appeal with health benefits, such as Himalayan salt walls for respiratory wellness. Personal anecdotes, including family life and humorous stories about pets, are woven into discussions about entrepreneurship, resilience, and the challenges of transitioning between careersfrom commercial photography and banking to the sauna industry. The narrative also explores broader themes of personal growth, such as overcoming systemic barriers in underserved communities, the significance of mentorship, and the impact of early life experiences, including gang involvement and family dynamics.
A major focus is on family and community, including the adoption of children affected by addiction, the role of wellness practices like saunas, ice baths, and fitness in recovery, and the cultural value placed on health and connection. The podcast discusses the evolution of the sauna industry in the U.S., addressing gaps in design, customization, and customer service while emphasizing the importance of innovation and collaboration. Business strategies, including the challenges of scaling operations, financial risks, and the importance of trust in partnerships, are explored alongside lessons learned from failures and setbacks, such as electrical mishaps and market missteps. Ultimately, the content underscores themes of perseverance, the pursuit of purpose beyond material success, and the transformative power of community-driven ventures.
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