More The Game with Alex Hormozi episodes
Published 7 Apr 2026
Duration: 33:18
Scaling service-based businesses requires addressing revenue stagnation and operational inefficiencies through data-driven strategies, optimized paid advertising, brand authority via content marketing, strategic pricing, simplified sales processes, and tools like a 10-stage roadmap, while balancing growth with sustainable practices and avoiding overcomplication or trend-chasing.
Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegasA clear input-output equation defining core actions th...
The podcast discusses strategies for scaling service-based businesses, focusing on actionable advice for entrepreneurs in industries like chiropractic clinics. A chiropractors case study highlights challenges: revenue has stagnated at $2.4M annually despite a 30% profit margin, with growth limited by lead generation rather than supply constraints. Marketing efforts rely on referrals (50%), Facebook ads (20%), and Google (20%), but the lack of data tracking prevents clear attribution of ad ROI or the effectiveness of growth initiatives. Recommended strategies include implementing data-driven attribution systems, optimizing local paid ads with simplified sales processes, and building long-term brand authority through content marketing. The discussion also emphasizes dominating existing local markets over geographic expansion and prioritizing cash flow through pricing adjustments to fund advertising and talent retention.
Key themes include addressing pain points for service businesses serving small-to-medium-sized businesses (SMBs), such as rising customer acquisition costs and margin compression. A case study of a cleaning company that pivoted from fitness to cleaning services demonstrates rapid growth but highlights challenges in balancing scalability with profit margins. The podcast also explores AIs impact on industries, such as automating workflows to reduce costs and improve margins, though it cautions against overestimating AIs immediate disruptive potential. Strategic options for growth include inbound marketing, product innovation, and refining pricing modelseither high-end with high lifetime value or low-cost, recurring subscription services for SMBs. A 10-stage roadmap for scaling from $6M to $100M+ is presented as a free resource, emphasizing resolving operational bottlenecks, aligning teams around clear priorities, and investing in talent to drive sustainable growth.
18 Jun 2026 I Caught My Employee Stealing. What Should I Do? | Ep 980
Ethical accountability for minor employee theft is crucial to avoid reputational and legal risks, especially when addressing post-sale liabilities in a transitioning business, emphasizing transparency and long-term credibility over short-term financial comfort.
16 Jun 2026 Why Trust Is a Bad Bet | Ep 979
Trust involves risk and accountability, with four types based on punishment dynamics, requiring evaluation of track records, shared context, and reciprocity, while betrayal can irreparably damage it, though a mention of a "free data input/output process" is loosely connected.
11 Jun 2026 Stop Trying to Fix the Thing That's Working | Ep 978
Business scaling is not inherently easy, as unrealistic expectations, systemic challenges, and the need for long-term patience, focused effort, and strategic persistencerather than quick fixes or spreading resourcesdetermine sustainable success.
9 Jun 2026 How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977
Practical negotiation strategies emphasizing experience over formal education, applying techniques like MESO, mutual value alignment, active listening, variable breakdown, value-framed concessions, and cultural reciprocity across business and personal dealings, while analyzing perceived value and long-term investment justifications.
4 Jun 2026 How to Build a Brand in the Age of AI | Ep 976
The 2026 "Creator Risk Continuum" categorizes content creators by risk level, from low-risk entertainers using self-contained value to high-risk B2 pro-sumers requiring verified expertise, emphasizing AI's limitations in high-stakes areas and the need for real-time engagement, third-party validation, and systems that leverage human expertise for trust-building in B2B contexts.