The Right Way To Write With AI

In the age of AI, generic or "commodity" content is becoming increasingly devalued, making originality and personal perspective essential for standing out. The most impactful content stems from unique insights, personal experiences, and a well-defined point of view rather than recycled advice. Building a personal "digital brain" - a curated library of ideas, stories, and opinions - enables creators and businesses to generate authentic, resonant content that builds trust and attracts audiences over time. This approach is especially critical in competitive fields like SaaS, where differentiation comes not from features but from a distinct methodology or philosophy.

Effective content creation requires intentionality, focusing on delivering value tailored to the audience's level of expertise while fostering affinity through personal connection. AI can enhance this process by automating repetition, remixing existing ideas, and scaling distribution, but only when guided by human insight and a clear voice. True originality emerges not from volume alone but from deep, sustained thinking on a topic, allowing for the development of novel perspectives. Ultimately, the future advantage lies in combining personal, "unmade" data - unique life experiences and hard-won lessons - with AI tools to create content that is both scalable and deeply human.

• What if you built a personal language model from your unique experiences to power AI-assisted content?

  • Move: Over the next 7 days, write 5 short stories (200 words each) about formative life moments - e.g., a failure, a decision that changed your path, or an unusual habit - and store them in a dedicated Obsidian or Notion vault labeled "Unmade Data Set."
  • Why Now?: AI tools can now remix personal data into consistent voice-aligned content, but only if you've captured it first. Most solo developers waste time editing generic outputs because they lack a source of unique input.
  • Expected Upside: Within 30 days, you'll have a reusable library that makes your AI-generated posts, emails, and scripts feel distinct - increasing engagement and reducing editing time by 40%+.

• What if you stopped writing new content and instead remixed your top 3 evergreen essays into 30 micro-formats using AI?

  • Move: Pick your highest-performing long-form piece, then use AI to extract 10 core insights and convert each into 3 formats: a Twitter thread, a LinkedIn post, and a newsletter snippet - automating distribution via a scheduler.
  • Why Now?: Timely content decays fast, but timeless ideas compound. Most solo operators keep chasing virality instead of maximizing existing assets when AI can now do the repurposing at near-zero marginal cost.
  • Expected Upside: You'll generate 30 pieces of personality-rich content in one day, boosting visibility across platforms while freeing up 5+ hours/week for product development.

• What if you defined your stance on 5 commodity topics in your niche and trained AI to defend it automatically?

  • Move: List 5 common beliefs in your field (e.g., "You need 10K users to monetize"), then write a 300-word rebuttal for each with your unique POV - store these in a "Position Vault" and link it to your AI assistant for real-time use in replies, blogs, or scripts.
  • Why Now?: Generic advice is collapsing in value due to AI slop. Your edge isn't more content - it's clear, consistent opinions that competitors can't replicate without your lived context.
  • Expected Upside: You'll build audience trust faster, differentiate your SaaS or service, and cut content creation time in half by letting AI echo your pre-approved positions accurately.

• Build and maintain a personal "digital brain" using tools like Obsidian or Notion to store unique insights, stories, and perspectives - this becomes your proprietary input for AI and content creation.
• Focus on creating personality-driven content by sharing specific personal experiences, beliefs, and formative moments that AI can't replicate, differentiating your work from generic "AI slop".
• Define and document your stance on core topics in your niche so AI can consistently reflect your unique point of view when repurposing or remixing content.
• Repurpose high-performing original content across platforms using AI, but only after ensuring it carries your distinct voice and perspective - avoid mindless automation of low-value commodity content.
• Publish consistently at high volume (e.g., multiple pieces per week) to test, refine, and reinforce your messaging, using repetition of key ideas to build audience recognition and trust over time.