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Copywriters Podcast

The Master Key To Persuasion

10 Aug 2026

Recommended: A Persuasion Framework Explored

"Explores *The Uses of Argument* by Stephen Tullman, detailing its six-part persuasive framework (claim, grounds, warrant, backing, qualifier, rebuttal) and its impact on law, business, and rhetoric, emphasizing logical reasoning, audience-specific backing, and ethical trust-building."

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