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Finding your first 10 customers, with Andy Lee from DeepTrace thumbnail

Scaling DevTools

Finding your first 10 customers, with Andy Lee from DeepTrace

29 Mar 2026

Recommended: Outreach strategies using LinkedIn because building is easy, finding customers is hard.

Technical founders can secure early customers through targeted, high-volume outreach using personalized LinkedIn messaging, cold emails, and mentorship-driven engagement, leveraging their product expertise to overcome engineers' skepticism, with examples like DeepTrace showcasing engineering-focused solutions and response rate benchmarks.

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