
How To Make Prospects Fall In Love, With Nathan Fraser
2 Mar 2026
The podcast examines how leveraging psychological and neurochemical principles can drive effective copywriting by appealing to emotions and logical motivations.
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David Garfinkel interviews and strategy deep dives.
Episodes

2 Mar 2026
The podcast examines how leveraging psychological and neurochemical principles can drive effective copywriting by appealing to emotions and logical motivations.
Open episode
23 Feb 2026
A podcast highlights the importance of copywriters understanding design principles to enhance the effectiveness of their written content through the strategic use of visual elements.
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16 Feb 2026
The Neurocopy method analyzes and crafts persuasive copy by leveraging the influence of brain chemicals to build a psychological journey of urgency, hope, trust, and satisfaction, using a word-level approach to optimize content for maximum impact.
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9 Feb 2026
Modern marketing grapples with rising ad costs and fragmented attention, but "micro-stories"ultra-short, persuasive narratives (1520 words) rooted in traditional storytelling frameworksoffer a solution by boosting engagement through concise, credibility-driven messaging, while balancing AI's role as both a tool and challenge in creating results-focused, compliant content.
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2 Feb 2026
A podcast explores value-based copywriting strategies for increasing income, addressing the role of AI, and the importance of storytelling and personal connection in the industry.
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26 Jan 2026
Walter Weir's philosophy on effective copywriting emphasizes credible, clear, and truthful expression, prioritizing authenticity and emotionally resonant communication.
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19 Jan 2026
Copywriters can focus on enhancing human skills and leveraging AI as a tool in 2026 by prioritizing goals such as adapting to value-based pricing, developing problem-solving systems, and creating educational content.
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12 Jan 2026
Alan Dragu shares his business transformation from traditional marketing to email marketing, YouTube, and community-building, and offers his strategies for effective copywriting and audience monetization.
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5 Jan 2026
A financial copywriting training program emphasizes idea generation, creativity, and context understanding, leading to significant growth among diverse participants in just 12 weeks.
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