Dan Kennedy on direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
27 Feb 2026
Demographic shifts and economic trends are driving changes in consumer behavior, with younger generations delaying life milestones, preferring rentals and shared services, and driving demand for age-friendly housing and healthcare, while the aging population and household formation are creating new markets for businesses to tap into.
Open episode20 Feb 2026
Effective marketing funnels now require a mix of digital tools and tailored, layered approaches to engage diverse prospects over extended periods.
Open episode13 Feb 2026
Direct mail is presented as a effective and scalable marketing strategy, with success stories and case studies highlighting its adaptability and long-term effectiveness.
Open episode6 Feb 2026
High Point University transformed from a struggling institution to a thriving university through strategic marketing, campus expansion, and customer-focused practices.
Open episode30 Jan 2026
The podcast highlights the importance of structured sales presentation strategies that prioritize clear goals over content delivery, emphasizing choreographed storytelling and tailored calls to action for reliable and repeatable results.
Open episode23 Jan 2026
Entrepreneurs are presented with alternative capital-raising strategies beyond traditional bootstrapping and seed funding.
Open episode16 Jan 2026
Direct marketing strategies are adapted for religious contexts to enhance church growth and community engagement, applying timeless marketing principles with a focus on universal relevance.
Open episode9 Jan 2026
Ben Glass shares business strategies and personal philosophies emphasizing the importance of aligning business with values and creating value for others through acts of generosity.
Open episode2 Jan 2026
Business owners can transition from traditional to info-based businesses by leveraging strategic time management, mentorship, and scalable systems to diversify income streams and achieve freedom.
Open episode