Scaling DevTools

Finding your first 10 customers, with Andy Lee from DeepTrace

29 Mar 2026

Recommended: Outreach strategies using LinkedIn because building is easy, finding customers is hard.

Technical founders can secure early customers through targeted, high-volume outreach using personalized LinkedIn messaging, cold emails, and mentorship-driven engagement, leveraging their product expertise to overcome engineers' skepticism, with examples like DeepTrace showcasing engineering-focused solutions and response rate benchmarks.

DatoCMS: bootstrapping to 6.5M ARR

22 Mar 2026

A company prioritizes agile innovation and developer-focused simplicity by building a specialized headless CMS (Data CMS) with a small remote team, achieving $6.5M in revenue through strategic partnerships, cost-effective pricing, and alignment with Jamstack trends while emphasizing sustainable growth over rapid scaling.

Ahmad Sadeddin, founder of Corgea: you don't need to raise (much) to find PMF

27 Feb 2026

Startups should prioritize product-market fit and lean operations, rather than large funding rounds, to achieve efficient growth and avoid inefficient resource use.

Retool founder David Hsu: AI, future of DevTools & how Retool got their first customers

20 Feb 2026

Software development is evolving with non-developers creating internal software using user-friendly tools, while AI and large language models increase accessibility, but also pose challenges.

Louis from Vibe Kanban - 20,000 GitHub stars and walking away from 6-figure deals

15 Feb 2026

A podcast explores key aspects of startup product development, including founder-led marketing, AI's impact on development, and the importance of human oversight and team motivation.

The Roadmap to PMF (Jason Cohen's essay)

8 Feb 2026

The podcast highlights key strategies for DevTools startups to achieve success, including understanding market needs, creating a minimal viable product, prioritizing customer retention and value, addressing entrepreneurial challenges, and refining business models through experimentation.

Product Market Fit - the only thing that matters

31 Jan 2026

Achieving product market fit (PMF) is crucial for startup success, allowing even basic products to thrive in the right market, and it's more important than having a strong team or high-quality product.

Christopher Burns - creator of c15t: the developer-first cookie banner

23 Jan 2026

The discussion focuses on improving cookie banner design and user consent management through more transparent and user-friendly solutions, driven by ethical considerations and technological advancements.

The Amazon Web Services origin story (part 1)

20 Jan 2026

Amazon's architectural transformation in the late 1990s, driven by Jeff Bezos' vision, led to the development of AWS as a solution to achieve greater reliability, scalability, and efficiency.

Adam Frankl returns to answer my TAB questions

9 Jan 2026

Key strategies for product development success involve understanding user needs through direct engagement, forming a Technical Advisory Board, and leveraging user feedback as intellectual property.