The Game with Alex Hormozi

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Alex Hormozi, entrepreneur, founder, investor, author, public speaker, and content creator with business lessons.

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How to Close a Deal on the Phone Before They Hang Up | Ep 953 thumbnail

How to Close a Deal on the Phone Before They Hang Up | Ep 953

17 Mar 2026

Optimizing cold lead sales in swim schools involves pre-selling, urgency tactics like scarcity and FOMO, structured pricing models, emphasizing necessity to overcome objections, creating a distraction-free environment with trained instructors, and structuring programs from basic skills to advanced mastery while prioritizing flexibility and conversational sales approaches.

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