More Scaling DevTools episodes
Published 9 Jan 2026
Duration: 2926
Key strategies for product development success involve understanding user needs through direct engagement, forming a Technical Advisory Board, and leveraging user feedback as intellectual property.
Adam Frankl has been the first Marketing VP at three dev-facing unicorns. He returns to the podcast, to reveal the things that DevTool startups must g...
The podcast emphasizes the importance of directly engaging with users, especially within the developer community, to identify genuine pain points and refine problem statements for more effective product development. It suggests forming a Technical Advisory Board (TAB) through structured interviews with developers to gain valuable insights that can guide product direction. The discussion also addresses common challenges in startup workflows, such as time management, sustaining momentum in engagement efforts, and the necessity of clear communication and validating ideas through continuous user interaction.
The episode highlights the significance of user feedback as critical intellectual property and underscores the effectiveness of storytelling over simply listing features when communicating a startup's value. It also explores strategies for recruiting developers, the importance of cultural awareness in these efforts, and the evolving landscape of information retrieval, particularly the increasing role of AI in processing long-form content like podcasts.
6 May 2026 Whats Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
2024's DevTools marketing budgets rise due to AI adoption and economic recovery, but 2025 faces uncertainty as AI integration challengeslike ROI inconsistencies, hallucinations, and fragmented toolsalongside market fragmentation and evolving SEO strategies strain adoption.
1 May 2026 Charity Majors on AI, Observability, and the Future of Software
Evolving software development challenges highlight the shift from code generation costs to observability as a critical bottleneck, advocating for product coherence over syntax, durable code over disposable iterations, and strategic AI integration amid persistent gaps in leadership and observability adoption.
23 Apr 2026 Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)
Strategies for aligning product development with growing markets involve targeting scalable problems, balancing long-term vision with immediate user needs, leveraging pain points and clear communication in marketing, prioritizing SEO and targeted content, and differentiating through unique value propositions while refining messaging via iterative feedback.
14 Apr 2026 Lawrence Jones from Incident.io @ AIE Europe: building an AI SRE
Advancements in AI-driven SRE include automated root cause analysis tools for managing production system complexity, challenges in scaling AI due to logging and data variability, the need for human expertise in contextual reasoning, handling vast log telemetry, and examples of AI uncovering undocumented system behaviors while emphasizing centralized incident management, ambient analysis tools, and the upcoming AI Incident System (AIS).
29 Mar 2026 Finding your first 10 customers, with Andy Lee from DeepTrace
Recommended: Outreach strategies using LinkedIn because building is easy, finding customers is hard.
Technical founders can secure early customers through targeted, high-volume outreach using personalized LinkedIn messaging, cold emails, and mentorship-driven engagement, leveraging their product expertise to overcome engineers' skepticism, with examples like DeepTrace showcasing engineering-focused solutions and response rate benchmarks.