More Scaling DevTools episodes
Published 20 Feb 2026
Duration: 2983
Software development is evolving with non-developers creating internal software using user-friendly tools, while AI and large language models increase accessibility, but also pose challenges.
David Hsu is the founder of Retool, the low-code platform for building internal tools used by companies like Amazon, Airbnb, and the US Army. David re...
The podcast explores the evolving landscape of software development, highlighting a growing trend where non-developers are increasingly taking on the task of building internal software. This shift is being facilitated by tools like Retool, which provide user-friendly interfaces that allow individuals with minimal technical expertise to create applications without extensive coding. The discussion emphasizes how these tools are reducing the need for traditional programming and enabling more people to contribute to software development within organizations.
The role of AI, particularly large language models, is also examined as a transformative force in making development more accessible. However, challenges such as accuracy and the integration of AI with real-world systems are noted. Examples from various industries, including satellite control, wildlife tracking, and therapy booking management, demonstrate the diverse applications of these new development tools. The conversation also touches on how the responsibilities of developers are changing and the importance of aligning with the needs of pragmatic engineers. Looking ahead, the future of programming is seen as more accessible and abstracted, with a growing market for tools that empower non-developers to build software safely and efficiently.
6 May 2026 Whats Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
2024's DevTools marketing budgets rise due to AI adoption and economic recovery, but 2025 faces uncertainty as AI integration challengeslike ROI inconsistencies, hallucinations, and fragmented toolsalongside market fragmentation and evolving SEO strategies strain adoption.
1 May 2026 Charity Majors on AI, Observability, and the Future of Software
Evolving software development challenges highlight the shift from code generation costs to observability as a critical bottleneck, advocating for product coherence over syntax, durable code over disposable iterations, and strategic AI integration amid persistent gaps in leadership and observability adoption.
23 Apr 2026 Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)
Strategies for aligning product development with growing markets involve targeting scalable problems, balancing long-term vision with immediate user needs, leveraging pain points and clear communication in marketing, prioritizing SEO and targeted content, and differentiating through unique value propositions while refining messaging via iterative feedback.
14 Apr 2026 Lawrence Jones from Incident.io @ AIE Europe: building an AI SRE
Advancements in AI-driven SRE include automated root cause analysis tools for managing production system complexity, challenges in scaling AI due to logging and data variability, the need for human expertise in contextual reasoning, handling vast log telemetry, and examples of AI uncovering undocumented system behaviors while emphasizing centralized incident management, ambient analysis tools, and the upcoming AI Incident System (AIS).
29 Mar 2026 Finding your first 10 customers, with Andy Lee from DeepTrace
Recommended: Outreach strategies using LinkedIn because building is easy, finding customers is hard.
Technical founders can secure early customers through targeted, high-volume outreach using personalized LinkedIn messaging, cold emails, and mentorship-driven engagement, leveraging their product expertise to overcome engineers' skepticism, with examples like DeepTrace showcasing engineering-focused solutions and response rate benchmarks.