More Copywriters Podcast episodes
Published 19 Jan 2026
Duration: 00:00:00
Copywriters can focus on enhancing human skills and leveraging AI as a tool in 2026 by prioritizing goals such as adapting to value-based pricing, developing problem-solving systems, and creating educational content.
If youre involved in copywriting in any way, you know right now were at an inflection point. Things have been changing fast over the last two years, a...
The podcast examines how copywriters can adapt and thrive in an industry increasingly influenced by AI. It outlines five strategic goals for 2026 aimed at helping copywriters preserve and enhance their value, including using AI as a supportive tool rather than a replacement, adopting value-based pricing, creating efficient problem-solving systems, improving visibility and differentiation in the market, and producing training or educational content. The discussion emphasizes the continued importance of human elements like storytelling, persuasion, and strategic thinking, which AI currently cannot fully replicate.
The conversation highlights the need for copywriters to shift focus from purely technical writing to developing broader skills such as leadership, communication, and client value management. It also touches on the use of a custom AI GPT to assist in structuring persuasive narratives and the necessity of setting guidelines to ensure the AI-generated content remains high-quality and personalized. Overall, the podcast encourages copywriters to embrace AI for repetitive tasks while leveraging their unique human insights and judgment to stay competitive in the evolving market.
11 May 2026 The Surprising Truth About Learning Copywriting
Copywriting mastery demands hands-on practice, overcoming AI integration challenges and rigorous editing through active engagement, mentorship, iterative refinement, and ethical oversight beyond theoretical knowledge.
4 May 2026 Old Masters Series Copywriting 101 Part 4
Focus on mastering copywriting fundamentals like storytelling, subhead usage, and clarity to build trust through detailed, actionable content, while prioritizing measurable outcomes, simplicity, and legal compliance over trends and guesswork.
27 Apr 2026 10 Direct Marketing Trends, With Super Copywriter Mike Pavlish
Recommended: Everyone is using AI, but trust matters.
Modern copywriting and marketing trends highlight AI's role in drafting content needing human refinement, short-form video dominance for engagement, legal/ethical rigor in claims, authenticity of user-generated content, AI personalization, email's resurgence over social media, advertorials replacing landing pages, prioritizing customer lifetime value, and transparency/logic to build trust.
20 Apr 2026 New Mindset For Copywriting
Copywriting evolves toward human-centric authenticity and creativity amid AI's rise, emphasizing adaptability, full-stack marketing skills, ethical considerations, and originality to counter generic content and prioritize long-term value.
13 Apr 2026 Copywriting 101, Part 3 Old Masters Series
Time-tested copywriting principles from John Capels' *Tested Advertising Methods* emphasize clarity in headlines, strategic use of "free" for real value, authentic photos over drawings, benefit-focused captions, legal/ethical responsibility, simple language, and purpose-driven storytelling to build trust and drive effective, action-oriented communication.