More Copywriters Podcast episodes
Published 19 Jan 2026
Duration: 00:00:00
Copywriters can focus on enhancing human skills and leveraging AI as a tool in 2026 by prioritizing goals such as adapting to value-based pricing, developing problem-solving systems, and creating educational content.
If youre involved in copywriting in any way, you know right now were at an inflection point. Things have been changing fast over the last two years, a...
The podcast examines how copywriters can adapt and thrive in an industry increasingly influenced by AI. It outlines five strategic goals for 2026 aimed at helping copywriters preserve and enhance their value, including using AI as a supportive tool rather than a replacement, adopting value-based pricing, creating efficient problem-solving systems, improving visibility and differentiation in the market, and producing training or educational content. The discussion emphasizes the continued importance of human elements like storytelling, persuasion, and strategic thinking, which AI currently cannot fully replicate.
The conversation highlights the need for copywriters to shift focus from purely technical writing to developing broader skills such as leadership, communication, and client value management. It also touches on the use of a custom AI GPT to assist in structuring persuasive narratives and the necessity of setting guidelines to ensure the AI-generated content remains high-quality and personalized. Overall, the podcast encourages copywriters to embrace AI for repetitive tasks while leveraging their unique human insights and judgment to stay competitive in the evolving market.
10 Aug 2026 The Master Key To Persuasion
Recommended: A Persuasion Framework Explored
"Explores *The Uses of Argument* by Stephen Tullman, detailing its six-part persuasive framework (claim, grounds, warrant, backing, qualifier, rebuttal) and its impact on law, business, and rhetoric, emphasizing logical reasoning, audience-specific backing, and ethical trust-building."
3 Aug 2026 More Screenwriting Secrets For Copywriters
"Hollywood storytelling techniques like urgency-driven narratives and escalating stakes can enhance copywriting, with ethical responsibility and psychological engagement being key to effective persuasion."
27 Jul 2026 Old Masters Series, Advertisings Founder, Albert Lasker Part 3
Albert Lasker transformed advertising by treating it as salesmanship, emphasizing clear customer benefits, low-risk offers, and emotional persuasion, pioneering modern techniques like product placement, targeted messaging, and the Unique Selling Proposition.
20 Jul 2026 Will AI Shopping Make Copywriting Obsolete?
"AI-driven shopping transforms purchasing with structured data and proof-based copy, blending emotional storytelling and algorithmic optimization while addressing legal and ethical challenges."
13 Jul 2026 Part 2- Old Masters Series, Advertisings Founder, Albert Lasker
"Effective advertising relies on salesmanship, customer-focused messaging, persuasive headlines, strategic reasoning, and measurable results, as demonstrated by pioneers like Albert Lasker and campaigns like Van Camp's Pork and Beans."