More Copywriters Podcast episodes
Published 19 Jan 2026
Duration: 00:00:00
Copywriters can focus on enhancing human skills and leveraging AI as a tool in 2026 by prioritizing goals such as adapting to value-based pricing, developing problem-solving systems, and creating educational content.
If youre involved in copywriting in any way, you know right now were at an inflection point. Things have been changing fast over the last two years, a...
The podcast examines how copywriters can adapt and thrive in an industry increasingly influenced by AI. It outlines five strategic goals for 2026 aimed at helping copywriters preserve and enhance their value, including using AI as a supportive tool rather than a replacement, adopting value-based pricing, creating efficient problem-solving systems, improving visibility and differentiation in the market, and producing training or educational content. The discussion emphasizes the continued importance of human elements like storytelling, persuasion, and strategic thinking, which AI currently cannot fully replicate.
The conversation highlights the need for copywriters to shift focus from purely technical writing to developing broader skills such as leadership, communication, and client value management. It also touches on the use of a custom AI GPT to assist in structuring persuasive narratives and the necessity of setting guidelines to ensure the AI-generated content remains high-quality and personalized. Overall, the podcast encourages copywriters to embrace AI for repetitive tasks while leveraging their unique human insights and judgment to stay competitive in the evolving market.
22 Jun 2026 Sales- Friendly Content Marketing
Challenges in content marketing arise from social media's emphasis on attention over results, necessitating direct response strategies like clear CTAs, problem-solution frameworks, and audience-focused tactics across platforms to prioritize quality engagement, trust, and actionable insights over viral reach.
15 Jun 2026 A-List Copywriter Bullet Secrets, With Kim Krause Schwalm
Marketing bullet points should provoke curiosity through counterintuitive claims, concise benefit-driven headlines, and varied formats (810 bullets), balancing AI-generated drafts with human judgment to align with business goals and proven copywriting techniques.
8 Jun 2026 Why Your Content Isnt Getting You Buyers
Recommended: Create purpose driven content
Purpose-driven content marketing aligned with sales goals, avoiding distractions like viral metrics, prioritizing clarity, trust-building, and community over transactional outcomes through targeted engagement.
1 Jun 2026 The Missing Piece That Supercharges Copy
The podcast examines how relational dynamics in storytellinglike rivalries, mentorships, and familial tiesdrive emotional engagement in film and advertising, with ads leveraging social approval, fears of embarrassment, and relatable scenarios to connect authentically while balancing cultural context and psychological persuasion.
25 May 2026 The Best Type Of Ad To Use In 2026
User-generated content (UGC) is increasingly effective in advertising due to its authenticity, with strategies like real-life testimonials, unscripted storytelling, and legal compliance driving trust, reducing purchase hesitation, and boosting lead generation through relatable, evidence-backed consumer experiences.