21 Sept 2026 Old Masters Series:A Technique ForProducing Ideas
"Structured idea generation involves gathering material, unconscious incubation, and refinement, with human creativity essential for breakthroughs despite AI's research aid."
More Copywriters Podcast episodes
Published 5 Jan 2026
Duration: 00:00:00
A financial copywriting training program emphasizes idea generation, creativity, and context understanding, leading to significant growth among diverse participants in just 12 weeks.
Last fall, our returning champion Glenn Fisher and his business partner Nick OConnor teamed up with mega financial publisher Marketwise for a bold exp...
The podcast covers a financial copywriting training program that emphasizes strategies used by top copywriters to generate income, with a focus on idea development rather than just writing. Participants with varying levels of experience in copywriting and finance experienced significant growth through a structured 12-week curriculum that encourages creativity, open-mindedness, and the value of diverse perspectives. The program also addressed legal considerations in regulated industries and the importance of strong editorial awareness in crafting effective promotional content.
A key takeaway was the effectiveness of a structured yet flexible approach to learning, combined with the development of soft skills and the ability to conduct actionable research. The programs success has led to its continuation through 2026, with future cohorts planned. The content also highlighted the importance of curiosity, independent learning, and understanding the context behind promotional messaging to improve the quality and effectiveness of financial copywriting.
21 Sept 2026 Old Masters Series:A Technique ForProducing Ideas
"Structured idea generation involves gathering material, unconscious incubation, and refinement, with human creativity essential for breakthroughs despite AI's research aid."
14 Sept 2026 The Persuasion Power of IMperfection
"Cultural and marketing shifts favor authenticity over perfection, with audiences embracing flawed, relatable portrayals and brands leveraging unscripted, transparent content to build trust and engagement."
7 Sept 2026 Old Masters Series: Robert Collier
"Robert Collier pioneered direct response marketing by emphasizing emotional engagement, vivid storytelling, and strategic persuasion techniques to align copy with customer desires, leveraging proof and urgency to drive action."
31 Aug 2026 Back To School For Copywriters
"Explores ethical copywriting, creativity through leisure, practical exercises, essential tools, and the role of storytelling and real-world insights in persuasive writing."
24 Aug 2026 Protecting Your Freelance Business, With Copywriter Kim Krause Schwalm
"Freelance copywriting demands self-discipline, strategic time management, financial planning, and work-life balance to sustain productivity and avoid burnout."