More Copywriters Podcast episodes
Published 5 Jan 2026
Duration: 00:00:00
A financial copywriting training program emphasizes idea generation, creativity, and context understanding, leading to significant growth among diverse participants in just 12 weeks.
Last fall, our returning champion Glenn Fisher and his business partner Nick OConnor teamed up with mega financial publisher Marketwise for a bold exp...
The podcast covers a financial copywriting training program that emphasizes strategies used by top copywriters to generate income, with a focus on idea development rather than just writing. Participants with varying levels of experience in copywriting and finance experienced significant growth through a structured 12-week curriculum that encourages creativity, open-mindedness, and the value of diverse perspectives. The program also addressed legal considerations in regulated industries and the importance of strong editorial awareness in crafting effective promotional content.
A key takeaway was the effectiveness of a structured yet flexible approach to learning, combined with the development of soft skills and the ability to conduct actionable research. The programs success has led to its continuation through 2026, with future cohorts planned. The content also highlighted the importance of curiosity, independent learning, and understanding the context behind promotional messaging to improve the quality and effectiveness of financial copywriting.
11 May 2026 The Surprising Truth About Learning Copywriting
Copywriting mastery demands hands-on practice, overcoming AI integration challenges and rigorous editing through active engagement, mentorship, iterative refinement, and ethical oversight beyond theoretical knowledge.
4 May 2026 Old Masters Series Copywriting 101 Part 4
Focus on mastering copywriting fundamentals like storytelling, subhead usage, and clarity to build trust through detailed, actionable content, while prioritizing measurable outcomes, simplicity, and legal compliance over trends and guesswork.
27 Apr 2026 10 Direct Marketing Trends, With Super Copywriter Mike Pavlish
Recommended: Everyone is using AI, but trust matters.
Modern copywriting and marketing trends highlight AI's role in drafting content needing human refinement, short-form video dominance for engagement, legal/ethical rigor in claims, authenticity of user-generated content, AI personalization, email's resurgence over social media, advertorials replacing landing pages, prioritizing customer lifetime value, and transparency/logic to build trust.
20 Apr 2026 New Mindset For Copywriting
Copywriting evolves toward human-centric authenticity and creativity amid AI's rise, emphasizing adaptability, full-stack marketing skills, ethical considerations, and originality to counter generic content and prioritize long-term value.
13 Apr 2026 Copywriting 101, Part 3 Old Masters Series
Time-tested copywriting principles from John Capels' *Tested Advertising Methods* emphasize clarity in headlines, strategic use of "free" for real value, authentic photos over drawings, benefit-focused captions, legal/ethical responsibility, simple language, and purpose-driven storytelling to build trust and drive effective, action-oriented communication.