More Copywriters Podcast episodes
Published 5 Jan 2026
Duration: 00:00:00
A financial copywriting training program emphasizes idea generation, creativity, and context understanding, leading to significant growth among diverse participants in just 12 weeks.
Last fall, our returning champion Glenn Fisher and his business partner Nick OConnor teamed up with mega financial publisher Marketwise for a bold exp...
The podcast covers a financial copywriting training program that emphasizes strategies used by top copywriters to generate income, with a focus on idea development rather than just writing. Participants with varying levels of experience in copywriting and finance experienced significant growth through a structured 12-week curriculum that encourages creativity, open-mindedness, and the value of diverse perspectives. The program also addressed legal considerations in regulated industries and the importance of strong editorial awareness in crafting effective promotional content.
A key takeaway was the effectiveness of a structured yet flexible approach to learning, combined with the development of soft skills and the ability to conduct actionable research. The programs success has led to its continuation through 2026, with future cohorts planned. The content also highlighted the importance of curiosity, independent learning, and understanding the context behind promotional messaging to improve the quality and effectiveness of financial copywriting.
10 Aug 2026 The Master Key To Persuasion
Recommended: A Persuasion Framework Explored
"Explores *The Uses of Argument* by Stephen Tullman, detailing its six-part persuasive framework (claim, grounds, warrant, backing, qualifier, rebuttal) and its impact on law, business, and rhetoric, emphasizing logical reasoning, audience-specific backing, and ethical trust-building."
3 Aug 2026 More Screenwriting Secrets For Copywriters
"Hollywood storytelling techniques like urgency-driven narratives and escalating stakes can enhance copywriting, with ethical responsibility and psychological engagement being key to effective persuasion."
27 Jul 2026 Old Masters Series, Advertisings Founder, Albert Lasker Part 3
Albert Lasker transformed advertising by treating it as salesmanship, emphasizing clear customer benefits, low-risk offers, and emotional persuasion, pioneering modern techniques like product placement, targeted messaging, and the Unique Selling Proposition.
20 Jul 2026 Will AI Shopping Make Copywriting Obsolete?
"AI-driven shopping transforms purchasing with structured data and proof-based copy, blending emotional storytelling and algorithmic optimization while addressing legal and ethical challenges."
13 Jul 2026 Part 2- Old Masters Series, Advertisings Founder, Albert Lasker
"Effective advertising relies on salesmanship, customer-focused messaging, persuasive headlines, strategic reasoning, and measurable results, as demonstrated by pioneers like Albert Lasker and campaigns like Van Camp's Pork and Beans."