More Copywriters Podcast episodes
Published 2 Feb 2026
Duration: 00:00:00
A podcast explores value-based copywriting strategies for increasing income, addressing the role of AI, and the importance of storytelling and personal connection in the industry.
Todays show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormo...
The podcast episode discusses value-based copywriting as a strategy for copywriters to move away from inconsistent income and towards a model that reflects the true value of their work. It emphasizes the importance of legal compliance, especially in regulated industries, and provides real-world examples of how value-based pricing can significantly boost earnings. One example cited is a high-value copywriting project that resulted in a $12,500 commission, demonstrating the potential of this approach.
The episode also examines the impact of AI on the copywriting industry, noting a growing trend back toward human-driven content that focuses on emotional resonance and storytelling. It highlights the limitations of AI in capturing psychological triggers and emotional nuances, reinforcing the need for personal connection in effective copywriting. Furthermore, the discussion includes case studies showing how training in value-based methods can lead to career growth, with copywriters successfully increasing their rates and securing client retainers.
11 May 2026 The Surprising Truth About Learning Copywriting
Copywriting mastery demands hands-on practice, overcoming AI integration challenges and rigorous editing through active engagement, mentorship, iterative refinement, and ethical oversight beyond theoretical knowledge.
4 May 2026 Old Masters Series Copywriting 101 Part 4
Focus on mastering copywriting fundamentals like storytelling, subhead usage, and clarity to build trust through detailed, actionable content, while prioritizing measurable outcomes, simplicity, and legal compliance over trends and guesswork.
27 Apr 2026 10 Direct Marketing Trends, With Super Copywriter Mike Pavlish
Recommended: Everyone is using AI, but trust matters.
Modern copywriting and marketing trends highlight AI's role in drafting content needing human refinement, short-form video dominance for engagement, legal/ethical rigor in claims, authenticity of user-generated content, AI personalization, email's resurgence over social media, advertorials replacing landing pages, prioritizing customer lifetime value, and transparency/logic to build trust.
20 Apr 2026 New Mindset For Copywriting
Copywriting evolves toward human-centric authenticity and creativity amid AI's rise, emphasizing adaptability, full-stack marketing skills, ethical considerations, and originality to counter generic content and prioritize long-term value.
13 Apr 2026 Copywriting 101, Part 3 Old Masters Series
Time-tested copywriting principles from John Capels' *Tested Advertising Methods* emphasize clarity in headlines, strategic use of "free" for real value, authentic photos over drawings, benefit-focused captions, legal/ethical responsibility, simple language, and purpose-driven storytelling to build trust and drive effective, action-oriented communication.