More Copywriters Podcast episodes
Published 2 Feb 2026
Duration: 00:00:00
A podcast explores value-based copywriting strategies for increasing income, addressing the role of AI, and the importance of storytelling and personal connection in the industry.
Todays show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormo...
The podcast episode discusses value-based copywriting as a strategy for copywriters to move away from inconsistent income and towards a model that reflects the true value of their work. It emphasizes the importance of legal compliance, especially in regulated industries, and provides real-world examples of how value-based pricing can significantly boost earnings. One example cited is a high-value copywriting project that resulted in a $12,500 commission, demonstrating the potential of this approach.
The episode also examines the impact of AI on the copywriting industry, noting a growing trend back toward human-driven content that focuses on emotional resonance and storytelling. It highlights the limitations of AI in capturing psychological triggers and emotional nuances, reinforcing the need for personal connection in effective copywriting. Furthermore, the discussion includes case studies showing how training in value-based methods can lead to career growth, with copywriters successfully increasing their rates and securing client retainers.
23 Mar 2026 Introducing 7 Types Of Microstories
Microstories are concise, persuasive narratives tailored for limited formats like ads, leveraging credibility, objection resolution, and identity alignment through relatable, authentic moments to efficiently influence decisions.
16 Mar 2026 Copywriting 101 Old Masters Series
Mastering copywriting hinges on data-driven headlines (50-75% of ad success), John Caples' emphasis on clear, benefit-focused, self-interest-driven messaging, rigorous testing of all elements, and prioritizing proven, concise, customer-centric strategies over trends for high-value conversions.
9 Mar 2026 How Clive Cables Building An Agency With Virtual AI Copywriters
The podcast discusses AI-driven copywriting techniques that leverage psychological responses and automated research to create compelling narratives and enhance sales conversion rates.
2 Mar 2026 How To Make Prospects Fall In Love, With Nathan Fraser
The podcast examines how leveraging psychological and neurochemical principles can drive effective copywriting by appealing to emotions and logical motivations.
23 Feb 2026 The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
A podcast highlights the importance of copywriters understanding design principles to enhance the effectiveness of their written content through the strategic use of visual elements.