More Copywriters Podcast episodes
Published 2 Feb 2026
Duration: 00:00:00
A podcast explores value-based copywriting strategies for increasing income, addressing the role of AI, and the importance of storytelling and personal connection in the industry.
Todays show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormo...
The podcast episode discusses value-based copywriting as a strategy for copywriters to move away from inconsistent income and towards a model that reflects the true value of their work. It emphasizes the importance of legal compliance, especially in regulated industries, and provides real-world examples of how value-based pricing can significantly boost earnings. One example cited is a high-value copywriting project that resulted in a $12,500 commission, demonstrating the potential of this approach.
The episode also examines the impact of AI on the copywriting industry, noting a growing trend back toward human-driven content that focuses on emotional resonance and storytelling. It highlights the limitations of AI in capturing psychological triggers and emotional nuances, reinforcing the need for personal connection in effective copywriting. Furthermore, the discussion includes case studies showing how training in value-based methods can lead to career growth, with copywriters successfully increasing their rates and securing client retainers.
10 Aug 2026 The Master Key To Persuasion
Recommended: A Persuasion Framework Explored
"Explores *The Uses of Argument* by Stephen Tullman, detailing its six-part persuasive framework (claim, grounds, warrant, backing, qualifier, rebuttal) and its impact on law, business, and rhetoric, emphasizing logical reasoning, audience-specific backing, and ethical trust-building."
3 Aug 2026 More Screenwriting Secrets For Copywriters
"Hollywood storytelling techniques like urgency-driven narratives and escalating stakes can enhance copywriting, with ethical responsibility and psychological engagement being key to effective persuasion."
27 Jul 2026 Old Masters Series, Advertisings Founder, Albert Lasker Part 3
Albert Lasker transformed advertising by treating it as salesmanship, emphasizing clear customer benefits, low-risk offers, and emotional persuasion, pioneering modern techniques like product placement, targeted messaging, and the Unique Selling Proposition.
20 Jul 2026 Will AI Shopping Make Copywriting Obsolete?
"AI-driven shopping transforms purchasing with structured data and proof-based copy, blending emotional storytelling and algorithmic optimization while addressing legal and ethical challenges."
13 Jul 2026 Part 2- Old Masters Series, Advertisings Founder, Albert Lasker
"Effective advertising relies on salesmanship, customer-focused messaging, persuasive headlines, strategic reasoning, and measurable results, as demonstrated by pioneers like Albert Lasker and campaigns like Van Camp's Pork and Beans."