More Copywriters Podcast episodes
Published 2 Feb 2026
Duration: 00:00:00
A podcast explores value-based copywriting strategies for increasing income, addressing the role of AI, and the importance of storytelling and personal connection in the industry.
Todays show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormo...
The podcast episode discusses value-based copywriting as a strategy for copywriters to move away from inconsistent income and towards a model that reflects the true value of their work. It emphasizes the importance of legal compliance, especially in regulated industries, and provides real-world examples of how value-based pricing can significantly boost earnings. One example cited is a high-value copywriting project that resulted in a $12,500 commission, demonstrating the potential of this approach.
The episode also examines the impact of AI on the copywriting industry, noting a growing trend back toward human-driven content that focuses on emotional resonance and storytelling. It highlights the limitations of AI in capturing psychological triggers and emotional nuances, reinforcing the need for personal connection in effective copywriting. Furthermore, the discussion includes case studies showing how training in value-based methods can lead to career growth, with copywriters successfully increasing their rates and securing client retainers.
22 Jun 2026 Sales- Friendly Content Marketing
Challenges in content marketing arise from social media's emphasis on attention over results, necessitating direct response strategies like clear CTAs, problem-solution frameworks, and audience-focused tactics across platforms to prioritize quality engagement, trust, and actionable insights over viral reach.
15 Jun 2026 A-List Copywriter Bullet Secrets, With Kim Krause Schwalm
Marketing bullet points should provoke curiosity through counterintuitive claims, concise benefit-driven headlines, and varied formats (810 bullets), balancing AI-generated drafts with human judgment to align with business goals and proven copywriting techniques.
8 Jun 2026 Why Your Content Isnt Getting You Buyers
Recommended: Create purpose driven content
Purpose-driven content marketing aligned with sales goals, avoiding distractions like viral metrics, prioritizing clarity, trust-building, and community over transactional outcomes through targeted engagement.
1 Jun 2026 The Missing Piece That Supercharges Copy
The podcast examines how relational dynamics in storytellinglike rivalries, mentorships, and familial tiesdrive emotional engagement in film and advertising, with ads leveraging social approval, fears of embarrassment, and relatable scenarios to connect authentically while balancing cultural context and psychological persuasion.
25 May 2026 The Best Type Of Ad To Use In 2026
User-generated content (UGC) is increasingly effective in advertising due to its authenticity, with strategies like real-life testimonials, unscripted storytelling, and legal compliance driving trust, reducing purchase hesitation, and boosting lead generation through relatable, evidence-backed consumer experiences.